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Tourism in Portugal

  • In Portugal, tourism and all travel-related revenues account for about 15% of the country’s gross domestic product.
  • The tourism sector is also a key source of employment that accounts for around 9% of jobs and is a big component of exports of services.
  • In 2023, the tourism sector surpassed pre-pandemic levels in the main demand indicators setting new records: +10.0% in overnight stays, +10.7% in guests, +18.9% in tourism revenue

World Travel Award 2024

Portugal wins 31 awards at European Gala at the 31st edition of the World Travel Awards, in Berlin.

Madeira: Best Island
Destination Porto Santo: Best Beach

Destination
Lisbon: Best Urban Destination
Porto: Best Metropolitan Seaside Destination

Tourism Revenue

The accumulated figure for the 12 months of 2023 was €25.1 billion. (18.9% more than in 2022).

In this indicator, the main source markets for Portugal were:

United Kingdom: 3.8 M€ (+16.1%)
France: 3.1 M€ (+7.2%)
Germany: 2.8 M€ (+19.4%)
Spain: 2.8 M€ (+16.0%)
USA: 2.5 M€ (+31.5%)

Tourism Statistics

30 million guests were registered: of which 18.3 million were foreigners.

A total of 77.2 million overnight stays in 2023 (increase of 10.0% year-on-year.)

53.8 million overnight stays were foreigners in 2023:

United Kingdom: 9.9 million (+9.4%)
Germany: 6.1 million (+12.9%)
Spain: 5.5 million (+7.7%)
France: 4.6 million (+6.2%)
USA: 4.6 million (+32.9%)

Growth in Tourism

Numbers

Hotel Key Performance Indicators

Valverde hotels

130+

Rooms

420€ +

Average daily rate

75%

Occupancy rate

40% +

Gross operating profit margin

Multibrand Hotels

200+

Rooms

250€ +

Average daily rate

60%

Occupancy rate

40%

Gross operating profit margin

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